Top 8 Local Vancouver Business Benefits of eCommerce
In an unprecedented time where having a digital presence can make or break your business, small businesses everywhere invest in website development and eCommerce.
At this point, it’s not a question of whether or not you should have an eCommerce site for your small business, but rather how soon can you get one?
Even businesses in Vancouver that wouldn’t traditionally have an eCommerce site are jumping on board. Coffee shops are packaging and selling their beans online. Bars are creating cocktail kits and packages for local delivery. Restaurants are selling meal kits online… and the list goes on!
If these last seven months have taught us anything, it’s that local Vancouver businesses can adapt to the ever-changing environment and are ready to take the plunge into creating an eCommerce presence.
So, you asked for it, here are the top 8 benefits of eCommerce for your local Vancouver business:
- Increased Reach
- Increased Revenue
- More Traffic
- Low Operational Cost
- Brand Recognition
- Product and Inventory Advantages
In this article, we’ll explore each of these advantages further. Remember, if you have any questions, you can always leave a comment or book a demo and we’d be happy to show you how eCommerce can help your local Vancouver business.
1. Increased Reach
This might seem obvious to some people but, with an eCommerce presence, you’ll be able to reach more potential customers than you would with a simple storefront.
During COVID, many local Vancouver businesses had to create eCommerce sites to sell their products online when they may have never considered this avenue previously.
Having an online store is almost like having an additional storefront that faces the entire world (or wherever you want to deliver to).
2. Increased Revenue
Again, this might be implied, but there is a positive trend with increased revenue by adding another storefront or online presence.
You don’t need to spend much money on an eCommerce site to reap online sales benefits. As your reach grows wider through online sales, your customer (and repeat customer) base will grow and directly impact your revenue.
3. More Traffic
In addition to the widened range your local Vancouver business will reach with your new eCommerce site, you’ll receive more traffic through search engines!
You’ll be able to take advantage of SEO through product tagging and descriptions and, if you want, pursue some content marketing to establish your business as a leader in the industry.
This will result in a steady flow of customers who find you organically through simple searches online instead of tiresome (and let’s face it, disheartening) cold outreach.
4. Low Operational Cost
Once your site is created, the costs to maintain it are relatively low. It’s not like you’re building and renovating a physical space!
With TapIn, you don’t need to pay to have your eCommerce store live on the internet (real estate is way less expensive there than in downtown Vancouver).
5. Brand Recognition
Having a presence online will help your customers to recognize your brand when they see it in real life.
Especially if you pay for advertising or come up in many of their searches, they’ll begin to recognize your brand as a local Vancouver business and will take advantage of your eCommerce store offerings.
Customers will also be more likely to tag your business on social media or share positive experiences if you have a presence online. This strengthens your brand recognition and reputation online and in person, not to mention driving increased sales and customer retention.
In a world where everyone is online all the time, a positive review or two really do a lot for a small Vancouver business.
Showcase these reviews on your eCommerce store to give other customers an example of positive experiences that others have had with your business. In fact, many customers do a lot of research (visiting up to 20 different sites) online before committing to a purchase.
So if you have exceptional reviews for your small business’ eCommerce site, you’ll likely be selected as a winner and will make more sales.
Have you ever wondered how many people enter your physical location on a given day?
If you have a Google My Business page, you might glean some idea from the “busiest hours” feature, but there’s no way to know for sure.
With an eCommerce site, your small business can know exactly how many people visit your pages on a given day, week, month, or year!
You’re also able to get consumer insights regarding the type of consumer, average purchase amount, and the types of products they’re buying, helping you with email marketing and online ads (to grow your store even more)!
8. Product and Inventory Advantages
In addition to measuring the traffic, you can measure which products are selling out and at what rate instead of doing physical inventory counts each week. Talk about repetitive!
Additionally, you can sell products at any time! Your physical location might be closed, but there’s nothing like making a sale while you’re asleep.
There are also automated product delivery solutions available for your eCommerce Vancouver store. This is a fancy way of saying that you can tie together the eCommerce logistics with various shipping platforms to take advantage of lower shipping rates and consolidated labeling solutions.
With so many physical stores switching in Vancouver switching to include eCommerce as part of their main strategy these past several months, the advantages are clear!
In fact, adding an eCommerce store for many small businesses is what saved them over the COVID lockdown.
Compared to other solutions, setting up an eCommerce store with TapIn is free and easy to set up and manage in only minutes. You’ll also have instant access to our Metro Vancouver delivery services, along with a suite of useful business tools to help you drive sales and improve your customer’s shopping experience.